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Craft Compelling Messages
Learn to write donor communications that inspire action and deepen trust.
Design Evergreen Tools
Build thank-you templates, a welcome packet for new donors, and newsletters that save time and boost engagement and donor retention.
Build Consistent Plan
Create a communication rhythm that keeps donors connected year-round, not just when each new fundraising campaign launches.
About the Course
You know communication matters. You just don't have time to do it well. Between programs, staff, and the fire of the day, donor communications are usually the first thing to slide… a thank-you that goes out late, a newsletter that never gets sent, a past donor who quietly drifts away because no one followed up. It's easy to treat regular donor engagement & marketing as a "nice to have." But donors who don't hear from you don't stick around, and the cost of silence is almost always higher than the cost of a simple system. Hannah Berger has helped nonprofits raise more than $150 million, and she'll tell you plainly: the organizations who retain donors and continually grow their donor base aren't the ones with the biggest budgets, they're the ones with simple systems for donor communication they actually use. Alongside communications expert Maggie Stillman, Hannah built this donor engagement course to hand you exactly that. This isn't about mastering social media trends or hiring a designer. It's about building a handful of "set it and forget it" tools such as a thank-you process, a welcome experience, a communication rhythm that keeps donors close without adding to your plate. You'll start with an honest look at where your communications stand today, then move into building the real assets: -a donor welcome experience, -an acknowledgement letter that does more than say thanks, and -a simple plan for staying consistent by quarter. All using goals you’ll actually hit! Whether you're a one-person shop or a small but mighty team, this course meets you where you are.
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About the Creators
Hannah Berger is an Nonprofit Executive Coach and Fundraising Consultant with more than 20 years of experience helping nonprofits grow their impact and mobilize resources to fulfill their worthy missions. A former nonprofit executive and longtime board member herself, she's led campaigns totaling $150M+ and trained thousands of nonprofit professionals nationwide. Maggie Stillman is a communications professional with experience in social media marketing, digital and print communication, and donor relations. She combines marketing expertise with a passion for community-building through storytelling, supporting nonprofits across New York and Los Angeles. Together, they built this course from lived experience — not just theory.
What You'll Walk Away With
-A completed donor communications assessment specific to your nonprofit organization -Ready-to-use donor communication templates for all stages of the donor journey: thank-you letters, welcome packets, newsletter format -A simple style guide to keep your voice consistent -A prioritized action plan by quarter, using real, trackable goals
Your Donors Are Waiting to Hear From You
Build the simple donor engagement systems that keep your community close, without adding another thing to your to-do list.
$249.00